BLSSD is a fashion-centered design practice based in Dubai and Beirut.

A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach. As a fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter.

We call it Pret A Gratitude. It’s a style, an attitude, a view on life.

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Madiyah Al Sharqi’s collections are epitomized by a confident, contemporary and whimsical aesthetic. A renowned Middle Eastern designer with a global presence, Al Sharqi’s work embodies an everyday luxury with delicate, luxurious fabrics and bold silhouettes.

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