Each piece from MyKaftan collections represents the unity of cultures between East and West, supporting the newly arrived modesty movement to fit into the lifestyle of all of us – generation of cosmopolites – modern women who like to travel and discover new things, staying true to themselves, without compromising the values and traditions.

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BLSSD is a fashion-centered design practice based in Dubai and Beirut.

A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach. As a fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter.

We call it Pret A Gratitude. It’s a style, an attitude, a view on life.

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