Finchitua is an edgy, modern streetwear brand featuring designs inspired by tribal Ethiopia.

The label’s name derives from the Ethiopian word ‘finchit’ which means ‘the girl with a gap between her teeth’ – like the label itself, a ‘finchit’ is unique, distinctly African and considered a mark of beauty for the bearer.

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Local is the latest urban streetwear brand emerging from the UAE, offering contemporary styles encapsulated with vibrant and edgy prints that really stand out and make a statement.

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